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SOCIAL MEDIA POLICY

1. Introduction

This social media policy outlines the guidelines for Tahuna Football Club (TFC) members, staff, and supporters when engaging with social media platforms, both on TFC's official accounts and personal accounts. It aims to promote a positive and respectful online environment for the entire TFC community.

2. Objectives of TFC Social Media
  • Increase member engagement and build a strong online community.

  • Raise awareness of club events, news, and achievements.

  • Drive traffic to the TFC website for registration, merchandise, and information.

  • Attract new members, sponsors, and volunteers.

  • Promote a positive image and brand reputation for TFC.

3. Definition of Social Media

This policy applies to all web-based and mobile applications used for social interaction and information sharing, including but not limited to:

  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • LinkedIn

  • Any other emerging social media platforms

4. Responsibilities
4.1. TFC Official Accounts

TFC representatives managing official accounts are responsible for:

  • Posting accurate and timely information about the club.

  • Approving all official content before publishing.

  • Engaging with followers and responding to comments in a courteous and professional manner.

  • Monitoring social media platforms for inappropriate content and taking appropriate action, such as removal or reporting.

4.2. Members, Staff, and Supporters

When engaging with social media, TFC members, staff, and supporters are expected to:

  • Uphold the values of sportsmanship, respect, and inclusivity.

  • Abstain from posting any content that is:

    • Disrespectful, offensive, defamatory, obscene, or harassing.

    • Discriminatory or hateful towards any individual or group.

    • False or misleading.

    • In violation of copyright or intellectual property rights.

    • Commercially promoting products or services unrelated to TFC sponsors.

    • Negative or critical towards TFC, opposition teams, officials, or players (public criticism should be directed to the appropriate TFC channels).

  • Be mindful that comments made on personal accounts can still reflect on TFC.

  • Report any inappropriate content encountered on TFC's social media pages.

5. Personal Social Media Accounts
5.1. Responsibility

Members, staff, and supporters are ultimately responsible for the content they post on their personal social media accounts. While TFC cannot dictate activity on personal accounts, the club encourages everyone to be mindful of their online presence and how it relates to their affiliation with TFC.

5.2. Avoiding Negative Impact on TFC

Members are encouraged to avoid posting content on their personal accounts that could negatively impact TFC's image or reputation. This includes:

  • Publicly criticising TFC, opposition teams, officials, or players.

  • Engaging in arguments or online disputes related to TFC.

  • Sharing confidential information about TFC or its members.

If members choose to post about TFC on their personal accounts, they are encouraged to do so in a positive and supportive manner.

6. Enforcement

TFC reserves the right to take appropriate action in the event of a violation of this social media policy. This may include:

  • Removal of inappropriate content from TFC's social media pages.

  • Blocking or removing users from accessing TFC's social media pages.

  • Reporting the violation to the social media platform.

  • In severe cases, disciplinary action in accordance with TFC's code of conduct.

7. Reporting Concerns

If you encounter any inappropriate content on TFC's social media pages, please report it to the designated TFC social media administrator.

8. Review and Updates

This social media policy will be reviewed and updated periodically to reflect changes in social media platforms and best practices.

9. Contact Information

For any questions or concerns regarding this social media policy, please contact:

Will Murphy, TFC President
president@tahunafc.co.nz

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